Charles A. Bernardo, Jr., C.C.I.M.

PERSONAL SUMMARY
*Proven qualified ability to launch a designed full telecommunications system over the Central Florida Market.
*Highly motivated self-starting achiever as well as a persuasive leader throughout the business industry. Proven track record of producing effective and revenue-enhancing results through resourceful and imaginative program design.
*Outstanding interpersonal and tested negotiation skills combine to build lasting and supportive client/co-worker/management relations.
*Certified Commercial Investment Member with 15 years experience in marketing sales and sales management. Market research efforts have been consistently recognized as outstanding by numerous Fortune 500 companies.
*Author of numerous articles published by the real estate trade industry demonstrating written abilities.

AREAS OF EXPERTISE
*Site Selection & Acquisition *Land-Use Regulations
*Market Analysis of Zoning *Real Estate Brokerage
*Problem Solving *Result Oriented *Program Management
*Personnel Motivation *Training & Development
*Financial Analysis *Full Market Knowledge
*Strategic Planning

PROFESSIONAL PROFILE
*As corporate Real Estate Manager handled acquisition and zoning for over 175 sites in a ten month period.
*Experience in developing and maintaining long-term customer relations by providing pre-sale and post-sale technical support and consultations.
*Comfortable in conducting formal presentations/solutions seminars to decision-makers in major corporations and small businesses or governmental authorities in zoning matters.
*Brokered over thirty million dollars in real estate sales during career.

CCIM SPECIALTY
*Skill and background in assisting clients in establishing realistic growth and expansion.
*Extensive leasing background in retail and telecommunications acquisition.
*Experience in extensive win-win negotiation training.
*Evaluates market and financial feasibility as well as negotiates internally with budgets.
*Demonstrated proficiency in all commercial investment real estate topics with invaluable knowledge of the local marketplace.

ADMINISTRATION
*Effectively initiates and implements policies/procedures with company goals, objectives and profitability as priority.
*Involved in all aspects of the organizational administrative process, including strategic planning, development and execution of goal-oriented projects.
*Opens untapped information and creative strategies, pinpointing new areas for development through information analysis and needs assessment.
*Fifteen years of staff management experience numbering from 5 to 200 people.

PROFESSIONAL EXPERIENCE

Director of Site Acquisition
PrimeSite Consulting Group, Inc., a third party tower and acquisition firm specializing in the telecommunications industry on the West Coast of Florida. Manager of entire leasing force of ten associates and resonsible for expansion plans of several major carriers with over 100 sites. Project Manager of the Build-to-Suit Division currently working with Nextel Communications and Verizon Wireless.

Site Acquisitions Manager
PrimeCo Personal Communications, L.P. Implemented CDMA Network in Central Florida, personally leases 40% of Tampa launch, managed contractors for remaining sites. Managed zoning and leasing sections of Site Development team while coordinating system success with RF and Legal for optimum results.

Site Acquisitions Specialist
As consultant to PCS PrimeCo - July 1995 to March 1996. Top cell site Leasing Agent negotiating double expected production using extensive local contacts to expedite system implementation. Fully trained in selection criteria with multi-market knowledge.

Director Corporate Site Selection
Tampa Metro Realty, Inc. - 1991 to 1994. Performed feasibility studies for national firms on site potential. Developed expansion plans for new stores. Responsible for broker valuations, lease negotiations, demographic analysis of market potential and impact studies on existing locations. Developed specialty marketing plans for various properties and projects and responsible for firm management. Qualified expert witness on condemnations, land-use amendment and zoning specialist. Developed expansion plans for several SMSA's in Florida with Fortune 500 service firms, including McDonald's Corp., Arby's, and major oil companies. Supervised staff of 15 multi-million dollar producers.

Broker Manager
Sunwest Real Estate, Inc. - 1985 to 1991. Charges with all budgets and purchasing decisions, administrative hiring/management, project development and planning. Handled zoning and land-use for company owned property to maximize value. Supervised a staff of 25 administrative and acquisition agents.

OUTSOURCE CONSULTANT EXPERIENCE

Sprint Executive Communications Group - 1991 to 1994. Opened and developed the Tampa contractor office. Handled sales recruitment for independent contracting. Hired to solicit corporate account through local contact networking. Increased sales staff from two to over 50 agents through contractor agreements.

XLT, Inc. - 1990 to 1993. Served as Assistant Vice President to CEO and prepared growth plan for I.C.C. regulated transportation firm. Duties included dispatch supervision, route logistics and executive supervision of general operations including collections, permitting and licensing for service in 48 states. Handled negotiations on leased operator's 100 units during Chapter 11 reorganization. Reduced debt-service to 40% of contract prices through negotiations with 144 credit vouchers for largest lessee of firm, allowing debtor to continue operations and use of company services.

MEMBERSHIPS
Florida Gulfcoast Commercial of Realtors
Florida Association of Realtors
National Association of Realtors
Realtors National Marketing Institute
Greater Tampa Association of Realtors
Commercial Investment Real Estate Council

EDUCATION
Bachelor of Arts in Marketing - 1982
University of South Florida, Tampa, FL

Certified Commercial Investment Member - 1985
Realtors National Marketing Institute, Chicago, IL